MARCH MERCH
We sent March Madness Survival Kits filled with custom Pizza Hut merch to influencers and fans to help them cope with all the emotional ups and downs of the tournament.
MARCH-PROOF MASCARA
When you just can’t stop the tears, at least prevent your makeup from running.
P’PHONE CASE
Ever throw your phone in frustration? Now your dreams may be shattered, but your phone doesn’t have to be.
PIZZATHERAPY CANDLE
Find peace of mind in a piece of pizza. Or at least in the scent of one.
TEAR BANDS
Like sweatbands but for wiping tears.
COMFORT BLANKET
Curl into a ball and hide from these cold, dark basketball times.
TV AND ONLINE VIDEO
REACTION BRACKET
We also created Pizza Hut's version of a March Madness bracket that pits emotional fans against one another.
People could vote for their favorite fan reaction through Instagram stories, Twitter polls and Facebook video polls throughout the tournament.