Logos on NASCAR track walls tend to get ripped to shreds. As title sponsor of the Tyson 250 Truck Series Race, we turned that risk into an opportunity by inviting drivers to destroy our billboard, revealing Tyson Chicken coupons for every fan in attendance. We transformed our track wall sign into the world's first scratch-off billboard—and fans responded immediately. The entire coupon inventory was claimed in just one day, with 40% of redemptions coming from new Tyson customers, proving that even a destroyed billboard can drive meaningful business results.
2024 CANNES OUTDOOR SHORTLIST
The 2023 Finals matchup—Heat vs. Nuggets—was a once-in-a-lifetime opportunity for Tyson Chicken. We had just 2 days from the end of the Eastern Semifinals to the start of the Finals, and we had no brief, no official sponsorship…and no cash. So, we found a creative way to co-opt the conversation by turning the trending search term “heat nuggets” into a call to action to, well, heat nuggets.
2023 CLIO SPORTS GOLD WINNER
In order to launch the new Tyson Chicken Sandwich, we knew we had to go head-to-head with fast food giants—so naturally, we turned a driveway into your new favorite drive-thru.
2023 ADDY GUERILLA MARKETING GOLD
2023 ADDY INTEGRATED CAMPAIGN SILVER
Many brands play in the social media space on April Fools’ Day, but few actually succeed. And we did it so well, people didn’t just buy it – they literally wanted to buy the shampoo and conditioner. But more importantly, Hampton saw a 10% spike in bookings. Pretty big deal for something that wasn’t even real.
2019 WEDDY AWARD NOMINEE SOCIAL TRAVEL
When clients ask you to bring back an iconic campaign like Wanna Get Away, the only acceptable answer is “Hell yeah!”
“Remember Southwest’s ‘Wanna Get Away’ ads? They’re back!” — USA Today
Who says recipe videos all have to look the same. Not us. Especially when Hampton waffles are the main ingredient. Because breakfast isn’t just a meal, it’s a lifestyle.
The Brotherhood of Muscle isn’t for everyone. It admonishes the weak and hurdles the unworthy. To join us is to be one of us. Do you have what it takes?
To help time-strapped and resource-limited parents make the most of their children's early cognitive development we asked brands to turn their packaging into a platform for learning. Empowering parents to transform everyday moments into brain building moments.
2016 CANNES HEALTH SHORTLIST
2016 CANNES MEDIA SHORTLIST
If you had an incredible TV service just waiting inside your PlayStation, you’d use it, wouldn’t you?
